The International Cricket Council (ICC) on Tuesday introduced a new social media moderation program. As part of its commitment to developing a more positive online experience. For teams and players participating in the ICC Women’s T20 World Cup 2024.
This forms part of the ICC’s wider digital strategy in support of the tournament. It has rolled out software that uses advanced technology to actively safeguard the cricket community from toxic content. The agenda is protection from harm in order to protect mental health. And further develop a much safer, kinder online environment for all participants in sports.
More content on match highlights, behind-the-scenes footage, live scores, statistics, schedules, and league standings will keep fans engaged. It also underlines the commitment of the ICC to ensure an inclusive environment for all participants and fans of the Women’s T20 World Cup.
ICC Head of Digital Finn Bradshaw was excited about the program, saying, “We are committed to making cricket a positive and inclusive sport for all. So, to see so many players and teams already showing their support for our new initiative is great.”
The ICC has partnered with GoBubble for social media moderation. Its technology, underpinned by a combination of AI and human resourcing, monitors comments across the ICC’s official Facebook, Instagram, and YouTube pages. As well as those of players who have signed up for the service.
The new technology automatically detects and conceals toxic content, including hate speech, harassment, and misogyny, from the public view. Moreover, the initiative aims to create a friendlier space for fans interacting with the World Cup.
Players at the tournament may register for the service, which filters toxic comments from popping into their social feeds. In this way, it allows them to promote themselves and the sport in a super-safe environment.
The Women’s T20 World Cup 2024 starts today at Sharjah Cricket Stadium in the United Arab Emirates. Furthermore, the final will be held at Dubai International Stadium on October 20.
ICC wants this new campaign to make the online community more supportive and considerate. It comes at the perfect time as the tournament aims to highlight the skills of women cricketers worldwide. Since, safety and positivity go hand in glove, ICC has tried to set an example it hopes others will follow in future sporting events.
ANI
