Sony India has announced a new concept called ‘Cinema is Coming Home,’ which rewrites the rules for home entertainment. The concept seamlessly combines Sony’s technology leadership with a ‘cinematic experience,’ changing the way people consume movies at home. Ace filmmaker S.S. Rajamouli backs the campaign, promoting the ‘treat of actually experiencing movies’ in Indian living rooms.
With Sony’s rich history in film production, equipment, and distribution, it befits them to spearhead a fully immersive home cinema experience. By combining BRAVIA televisions with BRAVIA Theatre home audio devices, Sony makes sure that these two pieces of exceptional picture and sound quality work well together to bring a bit of magic from the big screen into living rooms.
The ‘Cinema is Coming Home’ concept focuses on three main areas: First, cinematic picture and sound, where BRAVIA delivers stunning picture quality with unmatched audio depth compared to average televisions. Second, Studio Calibration, achieved through collaboration with platforms like Netflix, Prime Video, and Sony Pictures Core, ensures that viewers see exactly what the creators intended. Lastly, the concept offers a high-quality film experience through advanced technologies such as IMAX Enhanced, Dolby Vision, and Dolby Atmos.
Sunil Nayyar, MD, Sony India, said, “With ‘Cinema is Coming Home,’ we bring the filmmaker’s vision to life. Our BRAVIA products combine stunning picture quality along with sound, which engages with the soul of movie lovers.”
Filmmaker S.S. Rajamouli consensus the idea and said that it befits his view on cinema. He maintained, “Sony’s BRAVIA televisions let audiences realize that magic and emotion of films in their homes, unlike earlier.” “It’s not just about watching a film; rather, it’s about experiencing the true essence of storytelling,” he added.
Sony also announced the BRAVIA FY24 series, including the 9, 8, 7, and 3 series. The top-of-line BRAVIA 9 series offers the best contrast and natural colors. While with the new products of BRAVIA Theatre Bar, the sound quality is improved. These products put together an immersive cinema-like experience for the house.
But that’s not all; there are some irresistible promotions from Sony India on BRAVIA products, such as up to Rs. 25,000 cashback and free EMI options, making this the perfect time to bring home a premium cinematic experience.
Strong product offerings, Rajamouli’s endorsement, and attractive consumer offer Sony with everything needed to consolidate its leading position in the premium television segment in India.
ANI
