Garnier, the green beauty leader, has announced its foray into the suncare category with Super UV Invisible Serum Sunscreen. This ultra-lightweight sunscreen offers broad-spectrum protection with SPF50 and PA++++ against 99% of sun damage. With the addition of Vitamin C, it protects the skin and also reduces dark spots.
Also, Garnier recently launched the Super UV Invisible Air-Mist Sunscreen. This one is pretty workable for everyday application over makeup. These sunscreens are sans white cast and fit for every skin type in India to provide efficient protection in daily life.
While being in the Indian subcontinent, the UV index is so high throughout the year that proper care is always required. However, very few Indians follow a daily regimen of using sunscreen. With these new sunscreens hitting the market, it also hopes to create awareness. And educate people on the use of daily sun protection.
Speaking on the occasion, Anshuman Wanchu, General Manager for Garnier at L’Oreal India, said he was thrilled with these new products. He further added, “We are excited to introduce the Garnier Super UV Sunscreens, specially tested for Indian skin tones. The demand for sun protection is increasingly growing. And our global expertise ensures effective, lightweight options that are accessible to everyone. This launch marks a significant milestone in our commitment to democratize beauty.”
It has also prepared an all-rounded marketing strategy to support this launch. A mix of digital and traditional advertising, influencer partnerships, and on-ground activities that reach an even greater audience.
Pooja Hegde, Brand Ambassador said, “I believe in using SPF every day, whatever the season. I never leave home without the Garnier Super UV Invisible Serum Sunscreen; it feels light on my skin. The Invisible Air Mist Sunscreen is perfect for reapplication over makeup. I’m excited to see people try these game-changing products!“
Another Garnier India Brand Ambassador, Vedang Raina, added, “What I feel about skincare-my beliefs with Garnier. Protecting the skin is easy and efficient daily. The Super UV Sunscreens are for those who wish to have hardcore sun protection without greasiness. I am proud to be part of this exciting new chapter with Garnier.”
Available across stores and e-commerce at INR 349 for the Garnier Super UV Invisible Serum. And INR 599 for the Super UV Air-Mist Sunscreen.
About Garnier:
At Garnier, the commitment to green science means the combination of naturally derived active ingredients. And advanced science to create efficient products since 1904. Also at Garnier, the commitment to sustainability led to Garnier’s position as the first mass-market beauty brand to launch a Product Environmental Score to guide consumers in choosing eco-friendly options. Today, Garnier remains the biggest beauty brand certified by Cruelty-Free International. With ranges like Bright Complete, Super UV, and also Micellar Cleansing Water.
ANI
