Being Human Clothing announced a new campaign titled ‘Do It in Denim.’ This innovative initiative will aim at redefining sustainable fashion through eco-friendly production practices. The campaign highlights the brand’s commitment to using recycled materials and becomes a fashionable avenue for conscious consumers.
Sustainable Denim for a Better Tomorrow
The ‘Do It in Denim’ collection features denim pieces composed of a blend of recycled cotton and also recycled polyester. This conscious approach by the brand reduces the virgin material requirement, therefore cutting down on waste. The brand is keen on reducing its environmental footprint while at the same time offering fashionably attractive options.
“At Being Human Clothing, we believe fashion can be both stylish and conscious,” says Vivek Sandhawar, COO at Being Human Clothing. “The ‘Do It in Denim’ campaign brings us one step closer to our motto of making fashion trendy yet also friendly to the planet. Recycled material used within the range promises a leap toward sustainability without compromising on quality or comfort.”
The Perfect Fit for Everyone
The ‘Do It in Denim’ collection houses several fits to suit different tastes and also preferences. Be it classic silhouettes or modern cuts, there’s significantly something for every taste:
For Men: Rugged Yet Refined
– Helium: Skinny Fit Sleek and fitted.
– Neon & Argon: Slim Fit & Cropped Slim Fit Classic styles that perfectly strike a balance between a close-to-the-body fitting and just the right amount of freedom.
– Krypton: Straight Fit – Relaxed and elegant.
– Beryllium: Bootcut Fit – Retro charm with a modern aesthetic.
– Radon & Organesson: Relaxed Anti Fit & Joggers – Laid-back comfort with street-smart style.
For Women: Bold and Chic
– Caesium: Skinny Fit Flatter your figure in this form-fit and walk around oozing confidence.
– Rubidium: Straight Fit Classic appeal and casual ease.
– Radium: Bootcut Fit -Retro silhouettes with a touch of modern flair.
–Scandium & Strontium: Cargo and Wide Leg Fit – Easy and street-ready.
Join the Movement: Do It in Denim
In addition, the ‘Do It in Denim’ campaign encourages making conscious choices without compromising on style. For casual outings and formal events, there is something for everyone in this collection, true to its mission of conscious fashion.
BEING HUMAN CLOTHING is a Clothing Company from the Salman Khan Foundation that also raises funds for Education and Healthcare initiatives for the Underprivileged. The company was formed in 2012 and continues to expand into international markets with a unique proposition for consumers: ‘Look Good, Feel Good, Do Good.’.
ANI
