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Tata Launches Premium Coffee Cans

Tata Launches Premium Coffee Cans

Tata Consumer Products is expanding its ready-to-drink coffee product line by adding the cold variant, Tata Coffee Grand Cold Coffee. This beverage format promises a rich and creamy coffee indulgence in three globally inspired flavors: Swiss Caramel, French Vanilla, and Belgian Chocolate.

Tata Coffee Grand Cold Coffee aims to provide a high-class, indulgent experience to coffee connoisseurs. It delivers premium quality, rich flavors, and convenience in every sip. Moreover, it caters to those seeking an elevated coffee experience. As a result, it stands out in the competitive coffee market. Each flavor brings together the finest tradition of coffee-making from different parts of the world. It says with every sip it strives to transport the consumer into a world of refreshment and delight.

The launch promises an unparalleled cold coffee experience in the country. Tata Consumer Products is launching the product in an easy-to-carry 180 ml can priced at Rs 70 (inclusive of all taxes). For the price-conscious consumer on the go, it should be quite well-priced for an exotic treat of coffee, anywhere and anytime.

Swiss Caramel, French Vanilla, and Belgian Chocolate are the three flavors that raise the bar in the cold coffee category. International flavors bring a different feel to the Indian market, blending ‘exotic’ tastes with quality ingredients. This innovative product is believed to have the potential to redefine the ways of consuming cold coffee in India. Balanced in taste, quality, and price, Tata Coffee Grand Cold Coffee is a try for all coffee lovers.

Every variant in Tata Coffee Grand Cold Coffee brings something special with it. Swiss Caramel offers a smooth mix of richness in coffee, blended with sweetness from caramel. French Vanilla blends a creamy-smooth texture with the bold flavors of coffee and vanilla. Belgian Chocolate brings together indulgent chocolatey goodness and premium coffee.

It brings international imagery and a feeling of luxury into the Indian market. The broad-based Tata Consumer Products will use strong Tata brand equity to connect with consumers. Offering international flavors in a convenient format, the company is looking to meet an increasing demand for premium beverages in the ready-to-drink market.

Tata Coffee Grand Cold Coffee will be available at leading retail outlets and on leading online platforms across the country. Consumers can now access the range of indulgent flavors from the comfort of their homes or while on-the-go. The product targets coffee aficionados who seek something more exotic and premium, whether they unwind or rush somewhere. Additionally, it offers convenience and luxury in every sip. Consequently, it satisfies both taste and lifestyle preferences.

Tata Consumer Products Limited is the principal consumer products company of the Tata Group, uniting the food and beverage interests of the Group. Its portfolio includes large brands such as Tata Tea, Tetley, Eight O’Clock Coffee,Coffee Grand, and Copper+. Among others, in tea, coffee, water, and ready-to-drink beverages, along with salt, pulses, spices, and snacks. It is also the second-biggest branded tea company globally.

Its wide food product range comprises highly recognized brands such as Tata Salt, Tata Sampann, Ching’s Secret, and Smith & Jones. The company reaches more than 263 million households in India and has a commendable presence in some key international markets. With an annual turnover of around Rs. 15,206 crore, Tata Consumer Products stands in the frontline within the Indian context. Its product offerings continue to shape the needs of modern consumers.

This launch marks a major leap forward for Tata Consumer Products in the fast-growing cold coffee category. Additionally, it reiterates the company’s commitment to introducing high-quality, innovative products into the market. Moreover, Tata Consumer Products hopes that the indulgent, premium cold coffee will reach a wider audience across India through Tata Coffee Grand Cold Coffee. Consequently, the company is confident about expanding its footprint in the cold coffee segment.

ANI

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