Sephora is proud to announce the grand reopening of its Melbourne Central flagship store, now the largest Sephora store in Australia and New Zealand. This newly reimagined beauty haven has set a new benchmark for retail experiences with its seamlessly integrated physical and digital elements on 693 square meters.
Mark O’Keefe, General Manager of Sephora Australia and New Zealand said,”We are excited to reopen our Melbourne Central flagship store. This new space is an immersive beauty experience where customers can discover an extensive range of products, engage with the latest beauty technologies, and enjoy a bespoke experience. Moreover, the store embodies our focus on innovation and customer experience. With 2024 marking an important milestone of 10 years in Australia, we are proud to continue growing. As a result, we will open new stores in Miranda, New South Wales; Marion, South Australia; Fountain Gate, Victoria; and Northlakes, Brisbane.”
The Melbourne Central store delivers on Sephora’s promise of an experience-led retail proposition. The store houses a carefully curated selection of over 120 brands, which also include new launches such as Paula’s Choice and Aveda. In addition to cult faves including Rare Beauty, Fenty Beauty, and Ouai. Among other services, customers will also have access to the services offered in the Beauty & Hair Studios to showcase the latest products and brand launches.
One of the highlight features of the store is the Skin Consultation zone. Customers can now enjoy HydraFacial treatments and use Skincredible, an advanced app recommended by dermatologists for skin analysis. Furthermore, Sephora introduces Australia’s first Beauty School at this location. This premium area will host education-based masterclasses with prestigious beauty brands.
The new Sephora store aims to add a new dimension to beauty retail by integrating advanced beauty technology and services. Consequently, it represents a bold leap forward in beauty retail. Offering a wide array of product choices for every beauty need. Along with an immersive shopping environment. This store enhances the overall customer experience.
About Sephora
Sephora is a global prestige beauty retailer. Focusing on connecting customers to a dynamic community of the most-loved beauty brands. Sephora is powered by 52,000 passionate employees in 34 markets. Our global ecosystem includes over 3,000 stores, iconic flagships, e-commerce interfaces, and digital experiences. Thus enabling an exciting personal world of beauty.
Created in 1969 in Limoges, France, Sephora joined forces with the LVMH Group in 1997. And has been upsetting the prestige beauty retail sector ever since. For Sephora today, innovation means inclusiveness and joy in celebrating individual beauty.
-PRNewswire
